Many a times we want start seo of our website but we don't know that which tags can i use in our website. how what are instructions to use that.
You can find Some seo tags and some instructions below.
1. Use keywords in the title tag of each page in your website.
2. Avoid using include files in the home page. If you are forced to use it,
please use keywords in that title tag of the include file also.
3. Use keywords in the meta tags of each page.
4. While using keywords, avoid giving commas between the keywords.
[ Example : rice wheat export than rice, white export ]
5. Use tags such as ;
<META name="classification" content="Agriculture">
<META name="distribution" content="Global">
<META name="publisher" content="AG Exports">
<META name="robots" content="index,follow">
<META name="author" content="Murugan">
<META name="language" content="en-gb">
<META name="copyright" content="AG Exports 2004">
<META name="rating" content="General">
<META name="audience" content="All">
<META name="revisit-after" content="7 days">
<META name="resource-type" content="Web Page">
<META name="doc-type" content="Web Page">
<META name="doc-class" content="Published">
<META name="doc-rights" content="Public Domain">
<link rel="shortcut icon" href="http://www.yourdomain.com/imgs/agagro.ico">
Some Useful Instructions for your SEO
6. Use BOLD HEADING for the company name in the top of each page. If you are forced to use images, hyperlink to your websites full URL.
7. Provide links to important pages of your website in the top of each page.
8. Provide alt tag for hyperlinks.
9. Provide alt tag for images.
10.Use appropriate alt tag along with keywords for each image.
11.Give hyperlinks for keywords than normal words like "click here for more info". For example; give link to " learn more about rice exports " than " Click here for more info "
12.Bold face the keywords in all the pages.
13.Bold face the hyperlinks in every page.
14.Avoid using images as hyperlinks.
15.If you use transparent images for alignment, please use alt tags for those images also.
16.While naming include files or javascript files, please use keywords as file name than " javascript.
js " etc.
17.While naming each page of your website, use relevant keywords as page names than normal methods. For example : instead of aboutus.html, you can use about_rice_exports.html.
18.If you have different categories of products or services, then place the respective pages in separate folders. Name those folders with relevant keywords.
19.While using small images like icons or gifs, try using alt tags with multiple keywords without commas.
20.Keep links for all the other pages visible in all the pages of the website.
21.Keep links to other sites at the bottom. Try linking to bigger sites but from non-critical locations like bottom of a page etc.
22.Keep uniform font size pattern for different contents. For example, for heading your can keep a font size with bold face. For sub-headings with another size and bold face etc.
23.Repeat the important keywords at different locations of the webpage
without affecting the content.
24.While providing contact address, please be in detail like - name, street, location, city, state and country.
25.Always have a site map with links to all the pages. You can have list of all your services, products with small description and then link them to the respective pages.
26.Use more text content than images for effective search engine scrolling.
27.Avoid using flash files in the top a web page.
28.Avoid using media files or player downloads on top of the webpage.
29.Use relevant domain name to your key words. For example : www.computer-india.com
30.Register and Use "-" between your domain name if you have a domain related to keywords. For example, www.rice-exports.com is more effective than www.riceexports.com. 31.Keep your content fresh and dynamic. This doesn’t mean that you need to have dynamic scripts. It means that the content in your website must be keep afresh for at least once 3 months.
32.Use html tags like <h1> , <h2> to describe the importance of headings. A keyword heading in <h1> will score a high ranking than <h2>.
33.Exchange links with sites that are on the same topic as your own, try to make sure that those sites ranked well in the results.
34.Make sure all the pages are interlinked without any missing links.
35.Avoid mass mailing from your website's email id or involving your website name in mass mails.
36.After optimisation submit your website in search engines like google, yahoo, msn manually.
37.Use email is which are not related to your website or your unofficial email id for submitting in directories and forums. This will avoid spamming or black listing.
38.Run html tag check and missing link check before submitting.
39.Use features such as FAQ and white paper which will contain lot of rich keywords but does not directly relate to your services.
40.Pay-per-click can be useful to test new search terms to see your conversion rate. Pay-per-click can be expensive, so you need to use your money wisely and only go this route if you feel it would prove cash positive. You can determine this quickly by subtracting the total cost of clicks from
the total profit from sales.
41.E-zine advertising is one of the unsung wonders of Internet commerce. It’s extremely cheap and extremely targeted. There are e-zines out there for all manner of consumer interests. Find the one that matches your
market, and sit back and wait for the traffic. Remember to set up a special page to record the clicks you're getting to ensure you are spending your money wisely.
42.Use web stats to measure and fine tune your website. Web Stats will provide an in depth knowledge on how
your investments give returns. It also gives valuable inputs such as keyw
ords used to reach yoursite, referring url etc.
43.If you're having problems getting your whole site indexed then you should add a search engine friendly site map to your site. You'll need a site map when:
a. Your site menu is flash or pure javascript (most rollover scripts are OK if they use '<a href'
links).
b. Your menu structure is more than 3 levels deep. Some of your content is not getting indexed and it
is publicly readable i.e. not behind a fire wall, login isn't required, etc.
c. You want to provide some 'Spider Bait' i.e. optimized link text.
44. Key is the content.
Accurately researched and placed key words and phrases make your web content both customer focused and search engine friendly.
You should be aware that there are important differences between traditional marketing copy and web content. Web content should be: Keyword rich Hype free Conversational Scannable Have short paragraphs with clear headers Include one idea per paragraph Concise Starts with the most important facts and conclusion
s Updated often Credibility of text is another important attribute for site visitors. There is no actual face-to-face contact and so they have to feel that they can trust the person or company behind the site. Th
e challenge is to make sure your content is credible but can also do the job of selling your product.
45.One of the exciting new developments in the field of search engine exposure is the optimization of your press releases. This offers you a great way to increase your presence on the web and be found for an expanded
amount of keywords To optimize your news releases your keywords should be placed in the title of the press release and near the beginning of the content of the document. Again this is similar to adding keywords to the written content of your web page. Remember that your keyword-rich title and content should read well
and be interesting. This will attract the reader to your site content.
46.Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops
with a link back to their site.
47.Add search tools provided by search engines like google or yahoo for searching your pages in your site.
48.If you are a multinational company and deal with customers in various countries, have separate domains for each country. List them in their respective countries top directories, ezine's etc.
49.Avoid spamming both keywords and emails. This results in negative search engine rankings.
50.Use both acronym and detailed keywords while writing content. For
example, use "Web Hosting Manager [ WHM ]" than "WHM" alone.
51.This is the most important of all. Practice these tips regularly and above all follow them regularly. Everybody knows these techniques, but only a few make in the top. The secret is " CONSISTENCY "
